Yes indeed, within the EU is fine. I just buy from the US too often.
I've seen those UK/HK several times too. But, the funniest story... ok, sit down kids, it's kind of long.
So, I was looking for the X-Files Season DVDs, out of curiosity, checking prices. I saw some "Buy it Now" at $89.95 for all 9 seasons, and thought, "hey, that's cheap!" Looking closer they were Chinese, well, the covers were, but the contents should be 100% original with optional Chinese (yeah, yeah, Cantonese/Mandarin) subtitles. $35 shipping worldwide.
All right, sure, I wanted those, trusting bloke that I am, so I bought 'em and paid. 30 minutes later I get a message from some Chinese person saying, "we've shipped your DVDs" and giving me a tracking #.
10 minutes later, the eBay member writes me saying, "Dude, I haven't had anything for sale for half a year, don't pay these people." Followed by an official eBay message saying the item I was bidding on had been removed, and I shouldn't pay anything!
Ok, great, so I go into PayPal (which I used to pay) and open a dispute saying I didn't get my stuff. A couple hours later, another Chinese individual writes me saying my DVDs were sent, please close the dispute when you get them.
Hmm, I figure I've been cheated of $125 (*grumble*), but the tracking # was genuine enough, so I could wait to see what they'd sent me. Package showed up yesterday. I figure they've sent me bootlegs or V-CDs or something. And what the heck, I'm curious, so I take 'em.
I open the package, sure looks like X-Files DVDs, nice boxes, plastic wrapped and everything. "Those are some pretty nice bootleg copies," I think to myself. I crack them open, DVDs inside and all, stuff them in my player, they play fine. I try a couple more, they play just as fine. Original English sound, subtitles just as advertised... It's the stuff I bought!
Now I'm left to think, "What the heck!?" Somebody hi-jacked anotehr person's eBay account to do honest business?? Color me baffled, but hey, I'm a happy customer.
EDIT: Oh, right, I'm jakerscythe on global eBay since you ask.